I worked for Canada Life and the companies it merged with for over five years.
Throughout my time at the company, we went through three full rebrands, which I project managed for the marketing team.
We held country-wide events, complete with themes.
Much of the work I created at Canada Life was within the retirement account, where I had free reign within the marketing team to create the literature.
Before it merged with Canada Life, Retirement Advantage had its own unique branding.
Canada Life also held some great events, with some fun campaigns to advertise them.
Photography was very important with the new Canada Life rebrand and we spent weeks sourcing images from the web.
Here are two of the adverts created for the Financial Times, pre-rebrand.
I was asked to create new graphics for the speaker manufacturer. Their brand still needs some work and I will hopefully be working with them in the future to fix it.
Graphics and illustrations were just as important.
I really enjoyed creating graphics for social media posts. They created a lot of engagement from Financial Advisers.
I was asked to create a new logo for this sole trader, who wanted to step away from traditional clunky handyman logos.